Engage Your Target Audience: How Trending Topics Can Help Your Blog

Blogging can be a very important part of an online presence for your business.  It can boost your search engine optimization and help you gain a higher organic position in search.  More importantly, blogging can help you connect with your potential and existing customers.  It enables people to connect with the personal side of your business and it can create opportunities for social sharing, further expanding your reach and customer base.  In order to have a successful blog you need to understand what your target audience is interested in and provide them with relevant content.  A good way to connect with a wide range of people is to investigate “trending” topics.  Below you can find a list of top internet resources for Trending Topics.

1. Google Trends

Google is the most widely used search engine in the entire world so it’s no secret that Google Trends is a great tool for researching the most searched terms or topics on the internet.  This tool allows you to easily find what is trending in your country or globally.  It allows you to show up to 25 different searches at one time and is customizable to your preferences.

2. Buzzfeed

Buzzfeed is not only a great source of entertainment or something you can use to kill time, but it also provides us with what’s popular and trending over a wide array of different topics and social outlets.  From pop-culture, to food, to news, you can definitely find what’s trending on Buzzfeed.

3. Twitter

To use trends on Twitter you simply go to Home>Discover>Trends.  You will see trends specific to you based on your location.  You can edit these trends and tailor them to your preferences by adding countries, cities or even worldwide.

4. Google+

Google+ features a section called “What’s hot and recommended.”  This section includes a number of trending topics including hashtags, popular posts, and pages you may find interesting.

5. Swayy

Swayy is a tool that allows you to connect your Facebook, LinkedIn, or Twitter and provides content according to keywords that you define.  Swayy will send you a daily email with relevant content that you can choose to share with your followers.  One unique benefit is that it enables you to connect via your own personal Facebook account or your Business page (or both).  This allows you to view trending sources more accurately based on your personal feed or business page.

If you are looking to create a new blog for your business, or enhance an existing blog, Ferocious Media is here to help!  Our team of social media analysts always stay up to date on the hot trends in social media and can help your business by creating engaging and interesting content for your blog.  If you would like more information on how Ferocious Media can help your business with blog and social media content visit the Ferocious Media website.