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#SMWNYC: When It Comes to Social, You Don’t Have to Be Everywhere

This week, some of our organic and paid social media analysts took a trip to the Big Apple to attend Social Media Week 2017. As such, we’ll be sharing some of the things we learn along the way — enjoy! While baby boomers seem to be firmly planted on Facebook, and Generation X and Y have shifted their social media …

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How to Achieve Your Brand’s Happily Ever After

“Once upon a time in the world of social media, there lived a brand. This particular brand was starving for an identity and he knew he needed one quick before he fell into the shadows, where all the dime-a-dozen brands go to live out their remaining days. This brand was smart though, and he knew exactly where to go to …

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Inside the Huddle: The Big Game on Social

Justifying an expense of $5 million for 30 seconds during the Big Game sure is proof of brand confidence — wouldn’t you agree? Each year, over 100 million people turn their attention to two teams throwing a ball back and forth for an average of four hours. But let’s be real with ourselves here — silence coats almost every room …

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This Month in Social Media: January 2017

The world of social media is constantly changing — and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social — where we highlight the biggest changes in social media and how we prepare to tackle them. Instagram Brings Business Insights and Ads to …

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This Month in Social: December 2016

The world of social media is constantly changing – and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social – where we highlight the biggest changes in social media and how we prepare to tackle them. Snapchat’s Entering the Programming Game Recent job …