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Five Tips For Building A Strong Keyword List For Your SEM Campaigns

Having strong keywords and phrases in your AdWords campaigns will ensure that your pay-per-click ads are found by the right people. Below are five important tips to help you choose the right keywords to build a strong list and attract high quality, relevant traffic. 1.) Put Yourself in Your Customer’s Shoes – If a potential customer is searching for a …

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Remarketing, The Cookie Monster

C is for conversations, that is what they like to eat. The Cookie Monster always had his moment in the spotlight on Sesame Street, and it’s about time Remarketing Ads have their spotlight in the digital advertising game. You may not understand or know where they come from, but you notice them (consciously or subconsciously) every time you peruse the …

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Listening Skills: Auditing Incoming Phone Calls to Establish ROI

Search engine marketing for a service-based business is a cost-effective method of acquiring new customers. Unfortunately, many businesses fail to realize the potential of SEM because they don’t take the time to calculate return on investment. How are you measuring the success of your search engine marketing campaigns? Key performance indicators go a long way to helping determine whether a …

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Why Your Text Ad Message Is So Important

In any form of advertising, you want to stand out amongst the competition and PPC is no exception. Grabbing the right customers to click your ad and convert through your website is the end goal; having an ad that stands out and generates quality clicks is the first and very important step. Here are 6 guidelines to help create a …

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What is Yahoo Gemini?

In 2010 Yahoo and Bing formed a partnership that allowed search marketers to manage paid search campaigns through one interface – Microsoft adCenter. Now that their 5 year agreement has reached its end, terms have been renegotiated with important ramifications for the PPC industry. While Microsoft adCenter continues to be relevant, there is a new platform emerging that you may …

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Microsites; the boost your website needs.

While websites are a wonderful and versatile tool to generate leads for your business, they often aren’t very focused on selling one specific service or product which can result in a lower conversion rate in a PPC (pay per click) campaign. Ferocious Media’s solution for this is pairing your website with what we like to call a microsite. Microsites are …

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5 Ways To Avoid Wasted Spend on The Google Display Network

The Google Display Network (GDN) is a great way to reach potential customers with banner ads targeting those in your area, on websites similar to yours, have searched for your products or services in the past, and even retarget users who have browsed your website specifically.  With over 2 million Display Network sites that reach over 90% of Internet users …

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Optimizing Search Campaigns with Remarketing Lists for Search Ads

Remarketing lists for search ads (RLSA) is a powerful way to optimize your PPC campaigns by allowing keyword bid adjustments or custom ad text for users who have previously visited your website. This is great for advertisers who wish to re-engage with potential customers that have already showed an interest in their products or services as they continue searching on …

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Native Advertising, the Hot Spot in Digital Media

If you’re not already embracing native advertising then you’ll be left in the dust of competitors taking advantage of this imperative aspect of marketing. Native advertising mirrors the formatting and style of the platform on which it appears, creating a seamless experience for consumers. This approach has proven to be more effective than traditional digital ads, such as banner ads, …