Consumers these days are taking digital marketing cues and using social media to guide them through the purchase decision-making process more than ever before. So, wouldn’t it be great to have a way to show your target audience what you can offer in the moment — when they’re exactly where you need them to be? To influence purchase decisions the …
9 Biggest Mistakes Of Self-Managed SEM Campaigns
Every business owner knows the feeling all too well: wanting control over most, if not all, aspects of your business – including digital marketing. However, as experts in the digital sphere, we know that taking a hands-on approach isn’t always the most effective way to succeed in all of your marketing efforts. Why? Unless you have all of the tools, …
Summing Up Google’s Performance Summit
ICYMI: Google announced some game changing updates to AdWords and Google Analytics during yesterday’s Performance Summit event. A key theme? The importance of mobile. You certainly don’t have to be a marketer to know that mobile has been a trending discussion these last few years – did you know that there are more searches done on mobile than desktop and …
Hero Conf 2016 Conference Recap
Earlier this week, our Search Engine Marketing Analysts took a road trip to Philadelphia to attend Hero Conf 2016 – the World’s Largest All-PPC Event. After spending most of the car ride trying to figure out how to properly order the perfect Philly Cheesesteak, they sat down with industry experts to learn about the latest trends in pay-per-click (PPC) advertising. …
4 Ways To Keep Your Search Campaign Super-Local
Many small and local businesses share a common ground when it comes to PPC advertising – they have limited marketing budgets, making each dollar count even more. Here are a few ways to keep your PPC campaigns super-local to ensure your ads are being placed in front of the right audience. Show your location. If you have a storefront or …
