What Are Google Ad Grants?

I’m Joe, a Digital Manager of National Brands here at Ferocious Media, and I love this video: It’s a simple animated video that attempts to explain Google Ad Grants. The video shows a nonprofit organization distributing coats to children in need. Sadly, they run out of coats and leave one little girl shivering in the cold. Enter Google Ad Grants, …

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Using Networking and Digital Marketing To Grow Your Business

When it comes to succeeding in business, your brand is everything. And while developing a brand has a lot to do with what happens behind-the-scenes, remember that you as an individual (the business owner or an employee) also directly affect how people view your company. A key point that we’d like to mention here is the importance of being memorable …

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Taking Advantage of the Rise in Mobile Search

Desktop or mobile? It’s a question that many market researchers ask when creating a digital marketing strategy. Truth be told, people access the internet fairly differently than they did just years ago. Smartphones, tablets, and other advanced digital devices have taken over the digital marketing world in a way that we can’t avoid – and neither can your business. The …

Identifying Your Weak Points: Digital Campaign Structure

We see you’re on the digital space — you’ve got your website set up, Facebook page created, and now you’re anxiously waiting by your phone for the lines to fill up with potential customers. But one thing is wrong; it isn’t happening. For many businesses, there’s the realization that many must come to and understand — instantaneous ROI is rare. …

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Top 5 Reasons Why You Shouldn’t DIY Digital

Have you ever sat down to think about what just one hour of your time is worth? If not, it’s time for you to do the math – starting with the impact that every hour away from running your business has on its success. In a world where the Internet has become the go-to source of information for nearly everyone, …

Micro-Moments: Changing the Face of Marketing

We’ve all done it – sat in front of our computers researching a product, service or experience for hours. But as technology continues to play an important role in our lives, and with the rise of mobile seemingly not slowing down, the advertising game has officially changed. The new name of the game? Micro-moments. Thanks to mobile, micro-moments can happen …

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Choosing a Digital Advertising Partner: How to do it right!

Choosing the right digital partner can be a daunting task, especially if you don’t know what to look for and what questions to ask. The following blog post is dedicated to help guide you in asking all the right questions and choosing the digital marketing partner that makes the most sense for your unique business needs. Knowing is half the …

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How to Create Positive Brand Recognition With Your Marketing Campaign

Ever wonder why you catch yourself singing along to those K-A-R-S Kars 4 Kids advertisements, or laugh every time Jake from State Farm has to explain himself to jealous wives? As a business owner, wouldn’t it be nice to achieve this goal of effective branding and advertising? You may be asking, how can I come up with an idea as …

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Digital Marketing Trends To Look For In 2016

2016 is here, and it’s a guarantee that you’ll see new and innovative strategies and ideas pop up in the digital marketing world. Here’s a list of marketing techniques that will play a big role in your 2016 digital marketing plan: Responsive Website: 2015 was a huge year for mobile! Google announced that mobile traffic finally overtook desktop traffic in …

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Planning Your Marketing for Micro Moments That Matter

Mobile has forever changed the way your target customer behaves. Whether you are targeting businesses or consumers, 90% of people start a journey on one device and cross over to another. A good marketing plan needs to feature a robust approach encompassing direct response and branding strategies online as well as complementing those strategies with traditional media offline. Think of …