There are countless metrics available to track and analyze a paid search campaign. As one can imagine, the process can be quite complicated and confusing. To best understand what is working in your campaign and what isn’t, we are going to narrow down the metrics to those that provide the most meaningful insights. 1. Quality Score. This is how Google …
Ferocious Media Testimonial: Insports’ Social Media Campaign Success
Insports began their social media campaign with Ferocious Media this past February. In just two months, they have seen success on nearly all of their social media platforms, including Facebook, Twitter, Google+, Blogger, Flickr, and YouTube. With posts on sports news, local sports, and events, they have increased interest and social engagement both inside and outside of their multi-sport recreation …
Increase Traffic with Website Optimization
Google updates its search algorithm anywhere from 500-600 times a year. While these changes are designed to more effectively prioritize information on the web, they can be frustrating for businesses. The Google optimization strategies that were used last year may no longer be as effective. That is why it is so important to stay up-to-date on the latest optimization marketing …
Marketing Trends in 2014
Marketing is no longer a simple, predictive process. Social media platforms have created an ever changing relationship between the business and the consumer. Companies need to keep people interested, whether they are a prospective customer or someone who is already familiar with the brand. Agile marketing is the common response to this complexity. Through building, testing, measuring, learning, refining and …
Get the Most Out of Social Media Networking
While networking in the traditional sense has always required a lot of handshakes, cups of coffee and business card exchanges, the digital world has transformed the process of networking on a broad scale opening up endless possibilities of interacting online. Feeling shy about Social Media? Maybe you feel it’s unnecessary. But don’t underestimate its impact. These days, it’s becoming a …
