We’re well into 2022, and it’s only just the beginning! Businesses are constantly trying to stay on top of their game and make the most out of their resources. With this in mind, it’s no surprise that many companies are now implementing digital strategies into their business plans to promote themselves better and reach new customers.
With so many new changes happening every year and day, what can you do to ensure your company has a strong digital strategy? Well, we here at Ferocious Media have some clever resolution ideas to help you have a strong 2022.
1. Focus on User Experience
We encourage you to invest in customer-centric design and technology, which will enable your customers to feel like experts when using your products or services. This is best achieved by having a deep understanding of your customers’ expectations, needs, abilities, and interests. And this starts with an excellent website experience.
For most companies, their website is one of the best marketing tools at their disposal. Yet, many businesses neglect this opportunity because they don’t know how to effectively market themselves online or don’t know where or how to start. Good user experience begins with your website and web presence.
2. Stay on Top of Trends
Popular trends and the way we consume media tend to change every year. Once any new digital trends emerge, it’s essential to stay on top of them. That way, your business can always be cutting-edge and relevant — while also staying true to your values and what your company can offer its clients.
3. Know Where Your Clients Are
As consumers continue to increase their use of social media platforms, such as Facebook and Instagram, one resolution to add to your list is to know where to find your clients. When you know where your clients are, this allows you to create more relevant content. Every business is different, and every social media platform offers something new to the digital marketing world.
For example, LinkedIn is an excellent platform for professionals looking to network with other people in their industry or even companies they want to work for. On the other hand, Facebook offers a great way to promote products and services while also engaging with customers through their personal profile pages. In contrast, Instagram is primarily image and video-based.
4. Stop Spreading Your Strategy Thin
Many businesses desire a ‘personal touch’ when it comes to their marketing but don’t have access to the right tools to do so. You’ll spread your strategy thin by doing this, which is why it’s best to trust the experts. When you have a digital marketing team backing you, they can tell you where to allocate your budget and the best use for your goals, needs, and industries. It’s all about quality or quantity, which a marketing company can assist in creating a personalized strategy that helps your business grow and boost revenue.
5. Reanalyze Your Marketing Goals
Your marketing efforts and expectations should never be static, making the new year the perfect time to refresh and plan new digital strategy goals. Take some time to look at your previous actions and determine what is working and what isn’t. Though you should decide what you’re looking to achieve with your digital strategy, that doesn’t mean your goals need to be set in stone, and they can be altered as you go forward – just make sure your goals are realistic, specific, measurable, and can fit your timetable.
Contact us For Local Digital Marketing Services on Long Island and in Connecticut
Are you looking to start your small business digital marketing journey? With unparalleled customer service, our customized solutions, and sheer love for what we do, we help clients succeed online. Contact us today to learn how you can grow with Ferocious Media.
About The Authors
Courtney Fagan is a Senior Social and Content Manager here at Ferocious Media. She graduated from Molloy College with a Bachelor’s degree in English writing, making Magna Cum Laude and gaining the departmental distinction of Honorable Mention.
With love for writing, she entered content marketing in September of 2019. Since then, the world of writing has grown exponentially for her — and a passion for social media and helping businesses gain success every day bloomed. Besides working side by side with clients to enhance their social presence, Courtney spends her time reading, writing, watching all the latest Marvel shows and movies, and traveling!
Kristina Hoffer is a Senior Social and Content Manager here at Ferocious Media. While studying public relations and marketing at Hofstra University, she knew helping businesses grow their social media presence and writing content would be the best of both worlds. Since graduating into the professional world and working with business owners from various industries at Ferocious Media, Kristina knows she is right where she is meant to be.
When she’s not writing blogs or crafting the perfect Facebook posts for her clients, Kristina can be found bingeing a new show, whipping up something tasty in the kitchen, or spending time with family, friends, and her new dog!