The days of cracking open a phone book and searching for the number of your local repair man are long gone. Instead, customers are searching for HVAC companies on Google from desktops, laptops, tablets, smartphones, televisions…the list goes on. So if your HVAC company’s website is lacking, you’re likely missing out on a lot of potential customers. Before investing in a new website, it’s important to know what elements are key to stand out from your competition and get you more leads.
A Professional Look & Feel
One of the most important aspects of an HAVC website is how well it conveys the company’s brand and establishes trust with the potential customer. People that land on a website that looks outdated and is frustrating to use will associate those feelings with your brand.
Potential customers are much more likely to hire you for a service if your website looks clean, modern and professional.
Equally as important as the way your website looks is how it functions. As mentioned above, people use a wide array of devices to access the internet and search the web. Let’s say someone’s pipe bursts and they need emergency plumbing repair. Rather than start up their computer and open the web browser they are far more likely to whip out their smartphone and search for a plumber with the intent of getting help fast. If your website isn’t responsive (optimized for mobile devices) they may be frustrated pinching and zooming to find the information they are looking for. A responsive HVAC website design ensures users will have the information they are looking for easily, no matter what device they are on. If your website isn’t responsive, customers on mobile will choose a competitor that makes it easy for them to connect.
Contact Information & Lead Forms
At the end of the day, your website is only effective if it drives new business and gets the phone ringing. Don’t make potential customers search for your phone number. Make it prominent and clearly displayed in the upper right-hand corner of the site’s header (that’s the most common place people look). On the mobile version of your website the phone number should become a button that can initiate a phone call with the tap of a finger.
You’ll also want to have the phone number in the sidebars and on every page, along with a call to action like “Call For A Free Estimate”. Another effective tactic is to use lead forms for people to fill out. If they are looking for an estimate on a new A/C unit, many people are more comfortable filling out a form on your website than calling up.
The important thing is to give your potential customers every opportunity to contact you and to make that a super easy thing to do.
Does your HVAC website incorporate our top 3 elements? If you need help getting it up to par, give us a call or visit our responsive web design page to learn more.