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What is Yahoo Gemini?

In 2010 Yahoo and Bing formed a partnership that allowed search marketers to manage paid search campaigns through one interface – Microsoft adCenter. Now that their 5 year agreement has reached its end, terms have been renegotiated with important ramifications for the PPC industry. While Microsoft adCenter continues to be relevant, there is a new platform emerging that you may …

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Microsites; the boost your website needs.

While websites are a wonderful and versatile tool to generate leads for your business, they often aren’t very focused on selling one specific service or product which can result in a lower conversion rate in a PPC (pay per click) campaign. Ferocious Media’s solution for this is pairing your website with what we like to call a microsite. Microsites are …

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5 Ways To Avoid Wasted Spend on The Google Display Network

The Google Display Network (GDN) is a great way to reach potential customers with banner ads targeting those in your area, on websites similar to yours, have searched for your products or services in the past, and even retarget users who have browsed your website specifically.  With over 2 million Display Network sites that reach over 90% of Internet users …

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Optimizing Search Campaigns with Remarketing Lists for Search Ads

Remarketing lists for search ads (RLSA) is a powerful way to optimize your PPC campaigns by allowing keyword bid adjustments or custom ad text for users who have previously visited your website. This is great for advertisers who wish to re-engage with potential customers that have already showed an interest in their products or services as they continue searching on …

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Native Advertising, the Hot Spot in Digital Media

If you’re not already embracing native advertising then you’ll be left in the dust of competitors taking advantage of this imperative aspect of marketing. Native advertising mirrors the formatting and style of the platform on which it appears, creating a seamless experience for consumers. This approach has proven to be more effective than traditional digital ads, such as banner ads, …