Blog
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Last week I had gone to Miami for a much needed vacation. While laying on the beach, I found myself searching on Google for food in the area - and then it hit me - my entire trip had been planned on the basis of the social media presence of each hotel, restaurant, car transportation
In 2010 Yahoo and Bing formed a partnership that allowed search marketers to manage paid search campaigns through one interface – Microsoft adCenter. Now that their 5 year agreement has reached its end, terms have been renegotiated with important ramifications for the PPC industry. While Microsoft a
While websites are a wonderful and versatile tool to generate leads for your business, they often aren’t very focused on selling one specific service or product which can result in a lower conversion rate in a PPC (pay per click) campaign. Ferocious Media’s solution for this is pairing your website
Last week I was researching local tire dealers to see who had my tires in stock and who had the ability to change them rather quickly. I did a simple Google search for the brand of tires in my town. Five local dealers came up, all of which I am familiar with. Since I was
Social Media for businesses shouldn’t be looked at as another platform to “run ads”. It’s an untapped opportunity to not only keep current clients informed, but to grab NEW customers that you would’ve never known are out there. Last week while getting pumped for a weekend concert I noticed that many
The Google Display Network (GDN) is a great way to reach potential customers with banner ads targeting those in your area, on websites similar to yours, have searched for your products or services in the past, and even retarget users who have browsed your website specifically. With over 2 million Di
I have been involved in the online marketing space for about 5 years. The first service I discovered in digital media back in 2010 was Pay Per Click (PPC), otherwise known as Google Adwords. Fast forward to 2015... I am now an expert in a suite of digital marketing services that include social media
Remarketing lists for search ads (RLSA) is a powerful way to optimize your PPC campaigns by allowing keyword bid adjustments or custom ad text for users who have previously visited your website. This is great for advertisers who wish to re-engage with potential customers that have already showed an
If you’re not already embracing native advertising then you’ll be left in the dust of competitors taking advantage of this imperative aspect of marketing. Native advertising mirrors the formatting and style of the platform on which it appears, creating a seamless experience for consumers. This appro
Generally speaking, landing pages are extremely important components for web browsing and online marketing. When building SEM ads to represent your business and services, a crucial factor to keep in mind is relevance. Your ads should have a very clear message and a strong call-to-action, which shoul
Having money squirreled away for a comfortable retirement isn't something many people give much thought to in their twenties, and why would it be? When you're twenty-five, the idea of retiring is so far off in the distance, you'd need a passport to get there. With a median life expectancy of 80 year
The Google Display Network consists of more than 2 million websites and reaches more than 90% of internet users around the world. Display Advertising is a great way to create awareness for your brand. It’s also effective for increasing sales and building customer loyalty. There are different ways to
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