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What is Material Design? Even if you haven’t heard the term Material Design before ─ you’ve probably seen it. Since being released in 2014, Google’s Material Design principles have been gaining popularity in the app design industry. Although it is essentially a set of design standards for apps, many
As you may already know, keeping up with Facebook isn’t as easy as it seems. The ever changing and evolving platform is constantly rolling out new updates and developments to enhance user experience. The latest and greatest in updates from Silicon Valley has to do with two new (important) sections,
It has gotten to the point that nearly every SMB is using some form of digital marketing to promote their business. They may be using Google AdWords, running an SEO campaign for their website, or promoting the business on Facebook and other forms of social media. With the landscape of digital market
Labor Day marks the unofficial end of summer. It also serves as an indicator for retail marketers that it’s time to start planning your holiday advertising strategy. Keep in mind that this year people are expected to do more shopping on mobile devices than ever before. People are turning to Facebook
If you are a business owner, I’m sure you understand the importance of advertising online. We live in an age where almost everyone uses the Internet to connect, shop, research and do almost anything else. Gone are the days when we needed to wait until we got home to power up our desktop computers an
Many marketing and advertising professionals continue to take marketing budget from traditional advertising and place it in the digital media environment. In the past few years I have seen the trend go from 20% to 25% and now trending to hit 33%! This raises the question of how to allocate your budg
C is for conversations, that is what they like to eat. The Cookie Monster always had his moment in the spotlight on Sesame Street, and it’s about time Remarketing Ads have their spotlight in the digital advertising game. You may not understand or know where they come from, but you notice them (consc
One of the most important factors of ranking in search engine results is having strong, quality content on your website. With every algorithm update, the search engines become smarter and more likely to read your site the same way a human would. On-page content should provide trustworthy answers to
Search engine marketing for a service-based business is a cost-effective method of acquiring new customers. Unfortunately, many businesses fail to realize the potential of SEM because they don’t take the time to calculate return on investment. How are you measuring the success of your search engine
In any form of advertising, you want to stand out amongst the competition and PPC is no exception. Grabbing the right customers to click your ad and convert through your website is the end goal; having an ad that stands out and generates quality clicks is the first and very important step. Here are
A balanced design of your website is just as important as the content you put in it. An unbalanced design can be overwhelming for the user and cause frustration, at which point the user will probably bounce off your page and find a more pleasing site to navigate through. Visual design is a very impo
Yesterday, in a letter from CEO Larry Page, it was announced that Google, as a part of a corporate restructure, is now a part of the newly formed parent company Alphabet. “So wait, someone acquired Google?” Not exactly. Alphabet is a newly created company that is described as “mostly a collection of
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