Claim Your Business in ChatGPT Before Somebody Else Does
OpenAI's new Business Hub lets home services contractors claim their business in ChatGPT. Why to do it this month, what you get and don't, and how to claim it.
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Industry Insights
Straight-talking marketing advice for the trades — what’s working now in search, paid media and lead generation.
I Used to Think We Were One of the Best at Google and Bing Ads. Now I Know.
We always believed we were a top Google and Bing Ads agency for home services contractors. Searchlight's industry benchmark data proved it: 34% lower cost per customer, 71% better return.
A Ferocious Approach to Fixing Your GBP and Winning More Contractor Leads
Learn how to ferociously optimize your Google Business Profile (GBP) to generate more leads for your plumbing, HVAC, or home service business in 2026.
The Apple Business Revolution: What Plumbers and HVAC Pros Need to Know for April 14th
Optimize your home service brand for Apple’s April 14 launch. Let Ferocious Media help you master Maps ads and Tap to Pay trust today.
Is Google’s AI Overview Stealing Your Leads? The New SEO Rules for Home Service Contractors
Learn how Google AI Overviews are changing SEO for plumbers, HVAC, and home service contractors, and what your business can do to stay visible and generate leads.
Unleashing Ferocious Results: Our Q4 2025 Advertising Performance
See how Ferocious Media shattered industry standards in Q4 2025 with lower acquisition costs and higher Closed ROAS for home service businesses.
Twenty Years of Ferocious Media: A Founder Q&A on Staying Relevant, Efficient, and Accountable
Discover how Ferocious Media has spent 20 years driving smarter digital marketing results for home service businesses nationwide.
Does Blogging Still Matter for SEO in the Age of AI?
Learn how blogs drive real home services SEO results in an AI-driven search world. Ferocious Media shows you how to strengthen visibility and win more leads.
GBP Radius Tightening: Why “Near Me” is Volatile Going Into 2026
Learn why Google is shrinking GBP radius boundaries and how home service businesses can maintain visibility with stronger proximity and authority signals.
The Real Way to Measure Home Services SEO Success (Beyond Rankings)
Discover the real metrics that define home services SEO success today. Learn how engagement, conversions, content strength, and AI insights shape growth.
Seasonal Strategy: Winter HVAC + Holiday Slowdowns
Learn how HVAC companies can boost visibility, generate leads, and stay profitable through winter and holiday slowdowns with proven digital strategies.
How AI-Driven Automation Is Redefining PPC in 2026
Discover how AI-powered automation is transforming PPC advertising in 2026, including smarter bidding, audience targeting, creative optimization, and more
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