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42 articles on search engine marketing.
While reviews and ratings have been around for only two decades, they’ve become integral to customer experience. Now it’s hard to imagine hiring a company for a service without knowing about their reviews. Whether it's home services, healthcare, or apparel and consumables, client feedback plays a vi
Gmail Ads, also known as Gmail Sponsored Promotions (GSPs), made their comeback in 2015. Since then, we have been utilizing these campaigns as an extremely cost-effective way to reach target audiences where they’re likely to be found multiple times per day — in their Gmail inbox. Google recently ann
With so many digital advertising options in 2017, it is easy to choose the wrong platform, or not choose one at all. From Google to Facebook to Snapchat, you may be asking yourself — “Do I really need to be on every online advertising platform?” The answer will surprise you. Your customers spend the
It’s a question that gets asked a lot in the digital marketing world: what is the difference between SEO and SEM? Let’s start with the basics: SEM (Search Engine Marketing) is a form of internet marketing that often utilizes keywords and individual bids, to show custom ads on a search engine results
Google is always making changes and announcing new features, and one of the latest that we’ve had our eye on is expanded text ads. In case you aren’t familiar with this new terminology, essentially what Google did was offer businesses more space to showcase information about their products and/or se
Consumers these days are taking digital marketing cues and using social media to guide them through the purchase decision-making process more than ever before. So, wouldn’t it be great to have a way to show your target audience what you can offer in the moment -- when they’re exactly where you need
Every business owner knows the feeling all too well: wanting control over most, if not all, aspects of your business - including digital marketing. However, as experts in the digital sphere, we know that taking a hands-on approach isn’t always the most effective way to succeed in all of your marketi
ICYMI: Google announced some game changing updates to AdWords and Google Analytics during yesterday’s Performance Summit event. A key theme? The importance of mobile. You certainly don’t have to be a marketer to know that mobile has been a trending discussion these last few years - did you know that
Earlier this week, our Search Engine Marketing Analysts took a road trip to Philadelphia to attend Hero Conf 2016 - the World’s Largest All-PPC Event. After spending most of the car ride trying to figure out how to properly order the perfect Philly Cheesesteak, they sat down with industry experts to
Many small and local businesses share a common ground when it comes to PPC advertising - they have limited marketing budgets, making each dollar count even more. Here are a few ways to keep your PPC campaigns super-local to ensure your ads are being placed in front of the right audience. Show your l
Having strong keywords and phrases in your AdWords campaigns will ensure that your pay-per-click ads are found by the right people. Below are five important tips to help you choose the right keywords to build a strong list and attract high quality, relevant traffic. 1.) Put Yourself in Your Customer
Now that 2015 is coming to an end many of us are looking back and making resolutions for next year. The top resolutions include things like losing weight, saving money, and being more active. Your SEM campaigns would benefit from these too! When someone makes a resolution to lose weight or save mone
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