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Justifying an expense of $5 million for 30 seconds during the Big Game sure is proof of brand confidence -- wouldn’t you agree? Each year, over 100 million people turn their attention to two teams throwing a ball back and forth for an average of four hours. But let’s be real with ourselves here --
ICYMI, sharing UGC on FB is great for boosting CTR and PV! Wait, WHAT?! SMH, NVM. No, this isn't a millennial fad. This weird lingo is very real in the digital marketing world. So to spare you from one too many Google or Urban Dictionary searches – which can lead to some NSFW definitions –
The world of social media is constantly changing — and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social — where we highlight the biggest changes in social media and how we prepare to tackle them. Instagra
The year was 1991, when British computer scientist Sir Tim Berners-Lee created one of the most pivotal inventions of our time. And while it wasn't the wheel or electricity — it serves us daily, providing its users with unending access to information: the World Wide Web. Photo via CERN We’ve come a l
Remember that post you sent out on behalf of your business last year? The one you spent so much time working on and felt entirely confident that it would be the “best post ever?” Well, it seems as though the majority of your social media fans don’t remember it - after all, it only reached
Do you remember what the first website you ever visited looked like? If it was anytime in the 90’s odds are the page was nothing more than black text on a white background, with big blue links to click on. It’s hard to imagine a time when search engines were this limited. Today, we use
The world of social media is constantly changing – and with so many platforms and algorithms out there, it’s hard to keep up. That’s why we provide our clients and followers with This Month in Social – where we highlight the biggest changes in social media and how we prepare to tackle them. Snapchat
With Thanksgiving Day in sight, we’re reflecting on all things we’re grateful for. That we’re thankful for our beautiful new office, our partners, and our employees goes without saying, but we can’t leave out an integral piece of the puzzle: our interns. So we sat down with two of Ferocious Media’s
It’s a question that gets asked a lot in the digital marketing world: what is the difference between SEO and SEM? Let’s start with the basics: SEM (Search Engine Marketing) is a form of internet marketing that often utilizes keywords and individual bids, to show custom ads on a search engine results
For our seasonal clients, this question is all too common. More often than not, we see many businesses cutting off their marketing efforts during their off-season, just to start back up at the beginning of their season the following year. It makes sense, right? Not exactly… While this method certain
Consider this - you are a parent, looking to take your child to a new day care, doctor, or even dentist. While you’ve read countless reviews and taken recommendations from friends or family, actually seeing the place before hand can provide some peace of mind. Sure viewing photos of a business is gr
If there’s one point that was driven home at the 2016 Facebook Global Partner Summit, it’s this: Whereas five years ago Facebook was built for generating Page Likes and engagement, today it’s evolved into a platform for driving real business results. And as the social network continues to mature, br
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