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We've all done it - sat in front of our computers researching a product, service or experience for hours. But as technology continues to play an important role in our lives, and with the rise of mobile seemingly not slowing down, the advertising game has officially changed. The new name of the game?
Our Social Media Account Analysts are back at it again, and today, they’re sharing some of Social Media Week’s speakers' top tips on storytelling and the power of visuals: 1. Tell a story and make it unique. Storytelling is the best way to grab your audience quickly. Engagement all starts with stand
Another busy day filled with classes and seminars held by industry leaders at Social Media Week New York City is in the books! Below, take a look at some of the key concepts and messages the Ferocious Media team put together from Day Two: 1. It’s not just about being different - it’s about being
Social Media Week is finally here! We sent two of our top Social Media Analysts to New York City in search of the latest trends, statistics, and news in social media. See below for some of the key concepts and messages the Ferocious Media team gathered from Day One: 1. FOBO (fear of being offline)
Choosing the right digital partner can be a daunting task, especially if you don’t know what to look for and what questions to ask. The following blog post is dedicated to help guide you in asking all the right questions and choosing the digital marketing partner that makes the most sense for your u
Ever wonder why you catch yourself singing along to those K-A-R-S Kars 4 Kids advertisements, or laugh every time Jake from State Farm has to explain himself to jealous wives? As a business owner, wouldn’t it be nice to achieve this goal of effective branding and advertising? You may be asking, how
Many small and local businesses share a common ground when it comes to PPC advertising - they have limited marketing budgets, making each dollar count even more. Here are a few ways to keep your PPC campaigns super-local to ensure your ads are being placed in front of the right audience. Show your l
Having strong keywords and phrases in your AdWords campaigns will ensure that your pay-per-click ads are found by the right people. Below are five important tips to help you choose the right keywords to build a strong list and attract high quality, relevant traffic. 1.) Put Yourself in Your Customer
2016 is here, and it’s a guarantee that you’ll see new and innovative strategies and ideas pop up in the digital marketing world. Here’s a list of marketing techniques that will play a big role in your 2016 digital marketing plan: Responsive Website: 2015 was a huge year for mobile! Google announced
Now that 2015 is coming to an end many of us are looking back and making resolutions for next year. The top resolutions include things like losing weight, saving money, and being more active. Your SEM campaigns would benefit from these too! When someone makes a resolution to lose weight or save mone
Business owners know that good old-fashioned word-of-mouth marketing can be their best source of advertising. It was not too long ago that it was only practical for customers to share their experience with your business with friends, neighbors, and acquaintances. Flash forward to today: most consume
With the holiday season in full swing, there is no shortage of advertisements. So how do you make your brand standout among the rest? By using the latest marketing trends, you can make the most of your marketing campaign, while still staying true to your brand. What can we learn from this year’s mos
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