Category

Social Media

95 articles on social media.

  • Social Media

    What Can We Learn from This Year’s Holiday Ad Campaigns?

    With the holiday season in full swing, there is no shortage of advertisements. So how do you make your brand standout among the rest? By using the latest marketing trends, you can make the most of your marketing campaign, while still staying true to your brand. What can we learn from this year’s mos

  • Social Media

    The Dos and Don’ts of Emoji Marketing

    Recent research points to what most of us already knew: Emojis can help you appear more amicable, increase your popularity on social media, and actually make you a little happier -- even when you’re offline. But, as with most things, there’s a time and a place for using emoticons in your online mark

  • Social Media

    Is your Facebook business page verified?

    Have you ever noticed the little check mark next to your favorite celebrity, brand or publication’s Facebook page? We’re sure you’ve seen it before, but have you ever wondered why it’s there? It lets visitors know that the page is authentic and that they’re not looking at a fake account. What was on

  • Social Media

    How to Build Relationships With Consumers

    Now more than ever, brands are using social media to market their products and services to consumers. No matter the company, if the content is too generic or sounds too “salesy”, it won’t be effective. The most successful marketing is when a two-way conversation with the consumers is established. Th

  • Social Media

    Your Guide To Social Media Success During The Holidays

    For everyday consumers, we know that the holiday season is probably one of the last things on their minds at this point in time - we’ve barely begun to enjoy the transition from summer to fall! But, for businesses, the holidays are a particular time of year that must be thought of and planned for

  • Social Media

    Which Social Media Platforms Should My Business Be Using

    With new platforms rolling out, current ones evolving, and others becoming obsolete - we get it, the social media landscape changes regularly and it’s hard to keep up. One thing’s for sure, social media is no longer just a fad. For your brand, it’s indispensable. Now, you know your brand needs to ha

  • Social Media

    Facebook Update Includes Shopping and Services

    As you may already know, keeping up with Facebook isn’t as easy as it seems. The ever changing and evolving platform is constantly rolling out new updates and developments to enhance user experience. The latest and greatest in updates from Silicon Valley has to do with two new (important) sections,

  • Social Media

    How Social Media Influences Consumer Buying Decisions

    Last week I had gone to Miami for a much needed vacation. While laying on the beach, I found myself searching on Google for food in the area - and then it hit me - my entire trip had been planned on the basis of the social media presence of each hotel, restaurant, car transportation

  • Social Media

    The Key to Winning at Social Media: Interact!

    Social Media for businesses shouldn’t be looked at as another platform to “run ads”. It’s an untapped opportunity to not only keep current clients informed, but to grab NEW customers that you would’ve never known are out there. Last week while getting pumped for a weekend concert I noticed that many

  • Social Media

    Social Media Is An Important Tool For Small Businesses

    There are plenty of large corporations and well-known businesses on social media. However, some small businesses are noticeably absent from the social media world. Why is this? There are several reasons. Some small business owners do not have personal social media pages and are unfamiliar with the p

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