SEO Facts to Consider When Creating a Marketing Plan

Search Engine Optimization sounds a bit like gibberish to many small business owners. By the time you form a foundation of knowledge and feel comfortable creating a business plan for online marketing, strategies may already be outdated. With technology constantly changing, it can be very frustrating keeping up with the trends on your own. As a business owner, it only makes sense to do everything in your power to enhance the reach of potential customers, because that’s what your competition is doing, right? That’s what Ferocious Media is here to help with!

Here’s what you need to know about today’s SEO:
-The Google 3-pack appears in the top spot in 93% of searches with local intent.
-60% of American adults use smartphones and tablets to search for local product and service information.
-50% of local-mobile searches are looking for business information like a local address.

What does this mean? Google has reduced the number of results showing in its “local pack” from seven to three, so competition is at its peak. It is imperative to have your business listed correctly and optimized for SEO with experienced analysts paying close attention to what works best for your company.

As expected, the use of smartphones to search for business information is growing rapidly. It is crucial to have a mobile-friendly website – making it convenient and easier than ever for customers to find what they’re looking for. Ferocious Media can also optimize for conversions such as calls to track leads and see where most of your business is coming from.

Keeping your NAP (business name, address and phone number) consistent across citations will improve SEO performance, and give prospects the information they are looking for to call, visit or even make a purchase.

Ferocious Media is a full service digital marketing agency with locations across the country. Our services include SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Management, Local Listings Management, Web/Responsive Web Design, Display Advertising, FB Ads, and more. To learn more please visit our website today!