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The Importance of Your Ads Mirroring Your Landing Pages

Generally speaking, landing pages are extremely important components for web browsing and online marketing. When building SEM ads to represent your business and services, a crucial factor to keep in mind is relevance. Your ads should have a very clear message and a strong call-to-action, which should mirror the landing pages they are linked to. If you are offering a …

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The Google Display Network Revealed

The Google Display Network consists of more than 2 million websites and reaches more than 90% of internet users around the world. Display Advertising is a great way to create awareness for your brand. It’s also effective for increasing sales and building customer loyalty. There are different ways to target on the Display Network. Contextual Targeting- Reach users who are …

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5 Ways Call Tracking Will Help You Get the Most Out of Your Marketing Efforts

Pay Per Click (PPC) advertising is one of the most cost effective types of marketing. However, most organizations and advertisers are forced to focus on web forms with CRM integration to track their leads and measure achievement based upon a progression of advanced examination. For example, organic visits, site visits and conversions. A tool that is often not utilized enough …

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Unconventional Ways to Come Up With Keywords

One of the most important factors of creating a successful SEM campaign is finding your keywords.  When you find that special keyword, it narrows down the search results and makes it easier for people to find the advertiser’s unique service or product. There are a multitude of ways to find your keywords, including tools that Google themselves provide such as …

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What is Brand Consistency and Why is it Important in Your PPC Campaign

Brand Consistency can be defined as ensuring that all aspects of your business, including your business name, are reflected in the same manner across all advertising platforms. It plays an important role in establishing your presence both online and off. Between the latest apps, phones and mobile websites, the face of marketing is constantly changing. It is important to remain …

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The Benefits of Using Google Remarketing

Google remarketing is something that can be very beneficial in your online marketing efforts. Remarketing allows you to reach people who have previously visited your website. These previous visitors are able to see remarketing ads as they browse through websites that are part of the Google Display Network. Remarketing can be a very powerful tool when it is used properly. …

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5 Ways to Get the Most Out of PPC Budgets for New Accounts

Historical performance data gives pay per click (PPC) managers insight into what keywords, ads, and targeting are working effectively. It’s  their job to then control the budget accordingly using this valuable information. But what about new PPC accounts, or even new products or services where you don’t have as much data or information to draw from? We can utilize previous …

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Adapting to a World That is Increasingly Mobile-Centric, Google Announces New AdWords Innovations

More than ever, companies are marketing to society’s growing expectations for immediate satisfaction. This is correlated to the increase in smartphone users, and is a necessary industry adaptation to stay competitive. Consumers are seeking relevant answers as quickly as possible, and using their phones to get them as questions arise. In fact, Google just confirmed that in ten countries, including …

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Google’s Algorithms Updating This Month: Are You Prepared?

By now, it’s no secret that the fastest way to increase your website’s exposure on Google and its search partners is through SEM, or Search Engine Marketing, but paid ads are not the only Google feature business owners should focus on.  A high rank on Google’s organic search listing will complement your SEM efforts, in addition to driving more users …

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How to Choose a PPC Agency: 6 Important Questions to Ask

In the constantly changing digital marketing landscape, it has never been more important to become an educated business owner. Relevant search traffic is at an all time high for local businesses, and SEM (or PPC) is one of the most effective methods to drive these potential customers to your site. Here are some questions to ask your current or prospective …