Having strong keywords and phrases in your AdWords campaigns will ensure that your pay-per-click ads are found by the right people. Below are five important tips to help you choose the right keywords to build a strong list and attract high quality, relevant traffic. 1.) Put Yourself in Your Customer’s Shoes – If a potential customer is searching for a …
A Year In Review For Your PPC Accounts
Now that 2015 is coming to an end many of us are looking back and making resolutions for next year. The top resolutions include things like losing weight, saving money, and being more active. Your SEM campaigns would benefit from these too! When someone makes a resolution to lose weight or save money, the first thing they must do is …
Remarketing, The Cookie Monster
C is for conversations, that is what they like to eat. The Cookie Monster always had his moment in the spotlight on Sesame Street, and it’s about time Remarketing Ads have their spotlight in the digital advertising game. You may not understand or know where they come from, but you notice them (consciously or subconsciously) every time you peruse the …
Listening Skills: Auditing Incoming Phone Calls to Establish ROI
Search engine marketing for a service-based business is a cost-effective method of acquiring new customers. Unfortunately, many businesses fail to realize the potential of SEM because they don’t take the time to calculate return on investment. How are you measuring the success of your search engine marketing campaigns? Key performance indicators go a long way to helping determine whether a …
Why Your Text Ad Message Is So Important
In any form of advertising, you want to stand out amongst the competition and PPC is no exception. Grabbing the right customers to click your ad and convert through your website is the end goal; having an ad that stands out and generates quality clicks is the first and very important step. Here are 6 guidelines to help create a …
