Now that we’ve reflected on the digital trends of 2020, it’s time to look forward! 2021 is finally here, and we’re just as excited as you for what’s to come. In 2020, we saw huge advancements and exciting new trends in the world of digital, and we expect this year to be no different.
With more and more people staying in the comfort and safety of their own homes, using social media and the internet to stay connected is essential, leading many businesses to adapt.
While 2020 was a great year for digital marketing, let’s take a look and see what trends we have to look forward to for 2021:
Social Media Buying
As more and more users join social media platforms each year, the world of social media keeps evolving and growing, making it an absolute necessity for businesses to take advantage of. In 2020, social platforms like Facebook and Instagram added features making it easier than ever for users to shop directly from the site. This phenomenon is sure to catch on and grow throughout 2021.
Personalization on the Next Level
In recent years, consumers have shown that personalization matters, and feeling individual importance to a business really stands out. Consumers expect more as each year passes, and companies can predict and work with individuals to co-create the perfect product or experience is truly the next step. Consumers are well aware that companies gather data and statistics based on every click and interaction. Now, these individuals want businesses to use this information they’ve collected to help curate and personalize what the company thinks they would like their next purchase to be.
While they started out of necessity in 2020, virtual events won’t be going anywhere. Businesses found that by expanding their digital presence with virtual events, they could communicate with entirely new audiences as they are much more accessible and that attendance and participation can be higher with costs lower. As 2021 begins with more uncertainty and safety concerns, virtual events are sure to grow in popularity and effectiveness.
Minimizing Your Social Range
Many businesses are starting to learn which social media platforms are the best for targeting their desired audiences, so they know where their focuses need to be. Different content works better on other channels, so rather than stretching content across multiple platforms, it’s ideal to focus your content creation, advertising, and digital efforts on fewer, more impactful social sites.
Google Display Advertising
Unlike traditional Google search ads you’re used to seeing, Google display ads are shown across millions of other websites that are a part of the Google Display Network. You’ve likely encountered these ads before, but they are becoming increasingly necessary for businesses to take advantage of to reach their audiences and keep them interested in your products and services.
New Year, New Digital Marketing Solutions
Are you curious to learn more about how our digital marketing solutions can help you this new year? From display advertising to SEO, we are here to help your business see roaring results in 2021! Contact us today, by giving our team of experts a call at 888-507-2056 or fill out our contact form.
About the Author
Kristina Hoffer a Social Media and Content Manager here at Ferocious Media. While studying public relations and marketing at Hofstra University, she knew helping businesses grow their social media presence, and writing content would be the best of both worlds. Since graduating into the professional world and working with business owners from various industries at Ferocious Media, Kristina knows she is right where she is meant to be.
When she’s not writing blogs or crafting the perfect Facebook posts for her clients, Kristina can be found spending time with family and friends, bingeing a new show, or whipping up something tasty in the kitchen. However, if it’s a Sunday during football season, you can find her planted on her couch watching the games and cheering on her favorite team (with some good food, too, of course).